Apple Announces New iPhones

The Daily Breakdown takes a closer look at the new products and iPhones announced by Apple — and a closer look at the charts.

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What’s Happening?

Yesterday, Apple’s “Awe Dropping” event unveiled several new products, including four new iPhones, new watches, and new AirPods. 

The company announced the new iPhone 17 (starting at $799), the 17 Pro ($1,099), and the Pro Max ($1,199). However, Apple also announced a new member to the lineup — the iPhone Air. 

The Air starts at $999, weighs in at only 165 grams, and measures just 5.6 millimeters thick. The company is hoping that its ultra-thin profile will be a draw for customers looking for a slimmer, more pocket-friendly device. While it has just one rear camera, its 6.5-inch display is larger than the iPhone 17 and 17 Pro. 

Apple made the obvious improvements to this year’s line-up — like a better camera, faster chips, and longer battery life — but is hoping that a few design tweaks and new features entice customers to upgrade. The new iPhones will be available on Sept. 19th. 

AirPods and Watches

The company also announced three new Apple Watches — the SE (starting at $249), the Series 11 ($399) and the Ultra 3 ($799). Like the iPhone, some design tweaks and an improved battery life are some of the standard updates that customers expect these days, but the company is leaning in on new health features too, like improved sleep tools and blood pressure monitoring.

Lastly, Apple also announced the new AirPods Pro 3, which have a smaller design, foam tips, and improved noise cancellation. But all anyone is talking about is the potential for real-time translation.

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The Setup — Apple

There were years where Apple stock swung wildly on its iPhone days, so yesterday’s 1.5% dip seemed tame by those standards. Still, it’s been a mixed run for Apple lately. Although shares are up about 15% in the last three months, the stock is still down about 6% year to date and is up just 6% over the past 12 months. 

The action lately has been constructive, as Apple found support in the $190 to $200 range and has strung together a few higher lows (green arrows) showing some technical improvement over the last few months. Further, it’s back above key moving averages, like the 50-day and 200-day. 

Bulls are hoping those moving averages — currently near $220 — act as support should Apple dip to that area in the near future.

Options

Investors who believe shares will move higher over time may consider participating with calls or call spreads. If speculating on a long-term rise, investors might consider using adequate time until expiration. 

For investors who would rather speculate on the stock decline or wish to hedge a long position, they could use puts or put spreads. 

To learn more about options, consider visiting the eToro Academy.

What Wall Street’s Watching

ORCL

Coming into today’s session, Oracle shares were up ~45% in 2025 and were up more than 70% over the past 12 months. Those numbers are going to be juiced even more given that Oracle is higher by more than 30% in pre-market trading. That follows a promising earnings report where the company projected explosive cloud infrastructure growth, from $18 billion this year to $144 billion by 2030. Dig into the fundamentals for ORCL.

SPY

The Bureau of Labor Statistics cut its April 2024 to March 2025 jobs estimate by 911,000, erasing about half of the reporting growth over the 12-month stretch. The revision — which is a normal part of the process — has economists even more concerned about the sluggish numbers we’ve seen from the labor market lately and has investors pushing for more aggressive rate cuts from the Fed. 

GME

GameStop is another pre-market riser after the firm reported its quarterly results. Earnings of 25 cents a share topped estimates for 15 cents a share, while revenue of $972.2 million beat expectations for $823.2 million. Further, the firm reported holding $528.6 million worth of Bitcoin at quarter-end. Check out the chart for GME.

Disclaimer:

Please note that due to market volatility, some of the prices may have already been reached and scenarios played out.

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